[Article] EXO's Growl wins #1 spot on Billboard's 20 Best K-Pop Songs of 2013

From Billboard Korea's offices in Gangnam to the East and West coasts, check out the songs that the Billboard and Billboard Korea staff were blasting all year from K-pop veterans to the top boy and girl groups.

1

EXO, "Growl"

"Growl" was the crown jewel in boy band EXO's fantastic 2013. While past singles like "Mama" and "Wolf" were based around complex concepts and busy production, "Growl" used a sparse, Southern hip-hop beat that let the 12 boys' talents shine through. A blend of rap, R&B melodicism and pop hooks, the breakout single had something for all listeners. Its accompanying video focused on a straight-forward, one-take video, again allowing for EXO's talents -- in this case, choreography -- to shine, not detracting from over-the-top high fashion. Along with high interest from the United States -- the boy band is the newest act to land among the top-selling K-pop tracks in America -- "Growl" solidifies EXO as the act to watch in K-pop's continuing international advancement.

Parts of the article not related to EXO have been omitted. 

Full article here

Written by Jeff Benjamin and Jessica Oak

Shared by krissypoo@exodicted
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